It is true that in this day and age, “just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans” (Ken Blanchard).
In this post, we discuss the best ways to engage and retain your most valuable customers based on scientific research and studies, and why E vouchers or gift vouchers are one of the most fool-proof, effective ways of showing your care, gratitude and appreciation.
Accomplishing sustainable customer loyalty, measured in years, calls for a strategic sustainable process. One significant study by Kwiatek and Thanasi-Boçe (2019), investigated loyalty programs (LPs) in a business-to-business (B2B) context as they aimed to determine whether recency, frequency or monetary frameworks were most effective to engage and retain customers.
So, guess which framework was found to be most effective?
Thus, regularly gifting or rewarding customers is the most effective way of retaining their patronage.
This may be because psychologically, customers make a mental note every time you reward them, and thus, your company and products linger in their minds more frequently.
Reward timing should also be considered as an important factor that influences the change in customer purchasing behavior, so remember to time when rewards are given out, to possibly follow significant promotional events or sales like Black Friday, and the Christmas season.
Teddy Roosevelt himself expressed that “People don’t care how much you know until they know how much you care.” Thus, show them that you don’t just mean business, and are vested in their well-being, their personal lives, and that they are not just simply your clients or customers.
This can be done by ensuring your token of appreciation is personal. What is the easiest, most convenient, and effective way to show your gratitude? By giving gift vouchers, or E vouchers in Singapore, such as those from UNIQGIFT.
Your customers would be absolutely delighted to know they can spend the vouchers on things they would enjoy and wonderful experiences they get to try, be it through entertainment like karaoke, or food, with more than 45 varieties of delectable treats to choose from.
Show that you care about their health and well-being from these E vouchers as they can be redeemed at nutrition and health-related outlets like gyms, pharmacies, sports and travelling equipment stores!
Add a personal note to them to show your care, and this will be the cherry on top. Engaging and retaining customers has never been this easy, because giving E vouchers and gift vouchers regularly, will guarantee that your valuable customers would similarly value your business or service, and find you their most valuable service or product provider for years to come.
Have questions about UNIQGIFT E vouchers in Singapore?